Creatively Corporate

video

Breaking Down the Video Post-Production Phase: What You Need to Know

We’ve gone through the pre-production and production phases, now it’s time to polish off your video masterpiece in the post-production phase! This is when it all comes together – editing, music, titles, etc. It’s what really makes your video a cogent, meaningful piece of communication. After you’ve shouted, “That’s a…

Breaking Down the Video Pre-Production Phase: What You Need to Know

If you’re like most communicators, you’ve got the writing chops, but video is somewhat alien to you. Even if you’ve started your own video program, you don’t have the knowledge that comes with formal training in the craft. That’s why I’m breaking down the three phases of production – pre-production,…

Using Music in Your Corporate Videos

I’ve devoted quite a few posts on Creatively Corporate to video production, which is unfamiliar territory to many professional communicators. However, one thing they learn when creating their own videos is that most require music in order for them to be engaging. We want our videos to make an impact,…

How I Did It: The Sportsmanship Award Video

I thought for today’s post I’d share a video I just completed that recaps a recent award presentation for local high school athletes, hosted by the organization for which I work. I’ve embedded the video at the bottom, but I thought I’d take this opportunity to explain a few basics…

Breaking Down the Rainbow Bagels Video

Scrolling on Facebook recently, this video appeared on my newsfeed and immediately caught my eye. It’s a simple yet quite compelling piece highlighting Rainbow Bagels in Brooklyn, New York. There were a lot of cool elements of this video I liked. So I thought I’d break it down into a…

B-Roll 101: 4 Important Principles for Corporate Video Beginners and Novices

Having met some communication colleagues who have done videos for their corporate departments, I’ve been surprised at how much b-roll is under-utilized in their final products. Although my formal education is in video and film production, it’s still surprising to me that b-roll video is not a consideration for many…

7 Techniques For Better Brainstorming

I’ve met very few people who have the talent for coming up with a brilliant idea on the fly. For communicators who maybe write well, for instance, but don’t consider themselves particularly creative, frustration can set in easily when they need to come up with a new idea or approach…

The Corporate Communications Video Starter Kit: What You Need To Start Making Your Own Videos

So you want to start making your own videos? … ugh. How cliche was that intro? I’m so disappointed in myself. Let me try that again (Yes, I could just delete all this, but I believe in transparency here at Creatively Corporate)… OK aspiring directors! Get your puffy director pants…