You might have noticed that the folks at the Oxford Dictionary named the crying emoji as its Word of the Year. A drawing of a yellow face emoting tears has been named Word of the Year. Let that sink in for a sec. Did you ever think you’d see the day – especially as a communicator… someone who holds the written word sacred – when something like an emoji recognized as a word?
In a way, I guess we’ve come full circle as homo sapiens. After all, the first form of written communication was the drawing of images on cave walls. So when you think about it, we’ve become so advanced that maybe there was nowhere for the language to go but back to illustrations. I’m not sure if it’s a good or bad thing that even terms like “LOL” are so much of a hassle to type that we need to have a picture of a face or pizza slice or thumbs-up.
It begs the question: Do (or will) emojis have a significant role in corporate communications?
I’m not necessarily speaking about marketing communications. If you’re like me, you’ve probably gotten the airplane icon in those Travelocity emails in your inbox. So what would be wrong with putting a smiley emoji in the subject line of a broadcast email to employees… or some other symbol to represent a particular kind of message? Maybe it could accompany a good-news communication.
I can certainly see emojis used in smaller companies or organization with a casual culture, but larger, more established entities with traditional environments might be a tougher sell.
I suppose this is one post in which I don’t have much of an opinion or ideas to offer. Seeing this story triggered an immediate response on which I hope to expand later. But right now, I’m more interested in a discussion. What do you think? How would you use emojis in your corporate communications? Let me know in the Comment section below.
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