Creatively Corporate

Writing

5 Tips to Selling Your Ideas to Management

Many corporate communication environments are formal and averse to risk. Communicators who want to try new, outside-the-box ideas often run into “that’s not the way it’s done” or “we’ve never done that before” responses from the powers that be. If history teaches us anything, it’s that those who innovate are…

Breaking Down the Video Pre-Production Phase: What You Need to Know

If you’re like most communicators, you’ve got the writing chops, but video is somewhat alien to you. Even if you’ve started your own video program, you don’t have the knowledge that comes with formal training in the craft. That’s why I’m breaking down the three phases of production – pre-production,…

AIDA – An All-Around Great Communication Approach

In one of my earliest blog posts, I emphasized the need for internal communicators to think like marketers. If you’ve been in corporate communications for a while, you’ve probably mastered your own style and formula for how you address and engage employees. Part of engaging workers, however, is “selling” them…

6 Things I’d Have If I Was Launching an Internal Communications Program

You might be thinking why this particular topic. I recently interviewed for a job, which if I had been offered (I was not), would have given me the opportunity to create an internal communication program for an organization. When I interviewed, I thought that if I accepted the position, what…

6 Tips To Make a Boring Topic Interesting

Corporate communications can sometimes be, well let’s face it… a little too corporate. Unless you work for a really cool company like Google, where new, exciting things are happening on a daily basis, you’re probably writing about some topics that don’t exactly stir the emotions of your employees. It becomes…