Creatively Corporate

Video

6 Tips To Make a Boring Topic Interesting

Corporate communications can sometimes be, well let’s face it… a little too corporate. Unless you work for a really cool company like Google, where new, exciting things are happening on a daily basis, you’re probably writing about some topics that don’t exactly stir the emotions of your employees. It becomes…

6 Questions to Ask if Your Communications Aren’t Engaging Employees

Internal communicators face the ever-present challenge of attracting and keeping the attention of employees. Even when they can make time in their busy schedules, audiences can often lose interest when it comes to digesting corporate messages. If your survey, email open rate, or intranet click-through analyses are telling you that…

4 Pieces of Career Advice for Communication Graduates

It’s that time of year – graduation season is upon us, and soon a whole new crop of young go-getters will hit the job market. Many of them have spent the last four years studying communications and will look to make an impact using their newly acquired knowledge in a…

Using Music in Your Corporate Videos

I’ve devoted quite a few posts on Creatively Corporate to video production, which is unfamiliar territory to many professional communicators. However, one thing they learn when creating their own videos is that most require music in order for them to be engaging. We want our videos to make an impact,…

7 Elements That Can Help You Create a Dramatic Video

Those of us who make videos for our organizations have a great challenge – we’re trying to use this visual medium to build engagement, often by stirring emotions. This is especially true for those of us working in the fields of health care, philanthropy, community activism, nonprofit business, etc. We…

5 Qualities I Look for In a Communicator

I’m in my first management job and have the ability to hire staff… when I’m budgeted for it, that is. The opportunity hasn’t presented itself often, but I take seriously the consideration involved in choosing the right candidate. The people managers hire will help us execute the overall vision of…

How I Did It: The Sportsmanship Award Video

I thought for today’s post I’d share a video I just completed that recaps a recent award presentation for local high school athletes, hosted by the organization for which I work. I’ve embedded the video at the bottom, but I thought I’d take this opportunity to explain a few basics…