Creatively Corporate

Video Editing

Breaking Down the Video Post-Production Phase: What You Need to Know

We’ve gone through the pre-production and production phases, now it’s time to polish off your video masterpiece in the post-production phase! This is when it all comes together – editing, music, titles, etc. It’s what really makes your video a cogent, meaningful piece of communication. After you’ve shouted, “That’s a…

Breaking Down the Production Phase: What You Need to Know

Are you ready to become just a bit more video-savvy? In my last post, I talked about the pre-production phase and what you should keep in mind during that process. For today’s post, we look at the actual production phase. As you’re ready to proclaim, “Lights, camera, action!” what should…

Breaking Down the Video Pre-Production Phase: What You Need to Know

If you’re like most communicators, you’ve got the writing chops, but video is somewhat alien to you. Even if you’ve started your own video program, you don’t have the knowledge that comes with formal training in the craft. That’s why I’m breaking down the three phases of production – pre-production,…

Using Music in Your Corporate Videos

I’ve devoted quite a few posts on Creatively Corporate to video production, which is unfamiliar territory to many professional communicators. However, one thing they learn when creating their own videos is that most require music in order for them to be engaging. We want our videos to make an impact,…

7 Elements That Can Help You Create a Dramatic Video

Those of us who make videos for our organizations have a great challenge – we’re trying to use this visual medium to build engagement, often by stirring emotions. This is especially true for those of us working in the fields of health care, philanthropy, community activism, nonprofit business, etc. We…

How I Did It: The Sportsmanship Award Video

I thought for today’s post I’d share a video I just completed that recaps a recent award presentation for local high school athletes, hosted by the organization for which I work. I’ve embedded the video at the bottom, but I thought I’d take this opportunity to explain a few basics…

Breaking Down the Rainbow Bagels Video

Scrolling on Facebook recently, this video appeared on my newsfeed and immediately caught my eye. It’s a simple yet quite compelling piece highlighting Rainbow Bagels in Brooklyn, New York. There were a lot of cool elements of this video I liked. So I thought I’d break it down into a…