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5 Tips to Selling Your Ideas to Management

Many corporate communication environments are formal and averse to risk. Communicators who want to try new, outside-the-box ideas often run into “that’s not the way it’s done” or “we’ve never done that before” responses from the powers that be. If history teaches us anything, it’s that those who innovate are…

Can Public “Outrage” Stifle Creativity Among Communicators?

In case you missed it, last week, shortly after the passing of Prince, General Mills’s Cheerios brand tweeted a graphic that contained the words “rest in peace” against a purple background in a gesture of homage to the great musician. The “i” in “in” was dotted with a Cheerio, and…

4 Pieces of Career Advice for Communication Graduates

It’s that time of year – graduation season is upon us, and soon a whole new crop of young go-getters will hit the job market. Many of them have spent the last four years studying communications and will look to make an impact using their newly acquired knowledge in a…

Anchor: A New Vehicle for Corporate Communicators?

Last week, I posted 5 Modern Alternatives to the Suggestion Box, in which I mentioned Anchor, a relatively new app for the iPhone that has opened up possibilities not only for the individual user, but for professional communicators. Since part of Creatively Corporate’s mission is to explore new communication tools…

5 Modern Alternatives to the Suggestion Box

It’s a tried-and-true method of building internal and external engagement – the suggestion box. It’s a fab way of helping employees and customers feel empowered to help direct the course of your organization. But the days of the wooden box with the tiny slips of paper are over. People want…

Promoting On Instagram: 6 Basics I’ve Learned

As I state in my About section of Creatively Corporate, one of the reasons I started this blog is to motivate myself to learn about things about which I don’t know a lot. Instagram is one of those topics. I’m probably the last human being on Earth who, until recently,…

4 Elements of a Successful Viral Video

It’s hard to believe, but fewer than ten years ago organizations weren’t worried about social media strategies. As popular as it was at the time, even having a presence on MySpace wasn’t necessary. Now the game has changed, and for companies to remain a going concern beyond next week, they…

Breaking Down the Rainbow Bagels Video

Scrolling on Facebook recently, this video appeared on my newsfeed and immediately caught my eye. It’s a simple yet quite compelling piece highlighting Rainbow Bagels in Brooklyn, New York. There were a lot of cool elements of this video I liked. So I thought I’d break it down into a…