Creatively Corporate

Marketing

Promoting On Instagram: 6 Basics I’ve Learned

As I state in my About section of Creatively Corporate, one of the reasons I started this blog is to motivate myself to learn about things about which I don’t know a lot. Instagram is one of those topics. I’m probably the last human being on Earth who, until recently,…

4 Elements of a Successful Viral Video

It’s hard to believe, but fewer than ten years ago organizations weren’t worried about social media strategies. As popular as it was at the time, even having a presence on MySpace wasn’t necessary. Now the game has changed, and for companies to remain a going concern beyond next week, they…

5 Tips for Creating Effective Slogans

Slogans are those words and phrases we use to represent a brand or product. We mostly associate slogans with marketing communications, but recently, internal communicators have been implementing them for employee engagement campaigns. As an internal communicator, I used to be of the mind that internal slogans were condescending. I…

Gather Around: 3 Important Elements of Storytelling

Everyone loves a good story. Stories have helped people throughout history connect with others and express ideas. The term “storytelling” is bandied about quite a bit in corporate communications nowadays, and for good reason. Internal and external communicators are finding it an effective method to reach today’s audiences – customers…

Breaking Down the Rainbow Bagels Video

Scrolling on Facebook recently, this video appeared on my newsfeed and immediately caught my eye. It’s a simple yet quite compelling piece highlighting Rainbow Bagels in Brooklyn, New York. There were a lot of cool elements of this video I liked. So I thought I’d break it down into a…

4 Interview Tips that Will Get You Great Content

It’d be nice if communicators knew everything about everything, but that’s why we have subject matter experts (SMEs) to provide what we need to create informative, engaging articles or videos. Often, our most useful tool in gathering the necessary information is the SME interview. It might seem like a minor consideration, but honing your…

5 Survey Tips: Let Your Audience Help Create Your Content

As communicators – internal or external – it can be frustrating to determine the best content or method of delivery that will engage or convert our audiences. It’s easy to think it’s all on us to come up with our communication solutions from scratch or wait for divine inspiration. But…

7 Ways to Make Your Writing More Readable

This seems like a counterintuitive title – of course writing is readable, right? But as much as I’ve seen fundamentally good writing over the years, some of it has been tedious to read – and a lot of it has to do with writers not paying attention to the little…