Creatively Corporate

Marketing

5 Tips to Selling Your Ideas to Management

Many corporate communication environments are formal and averse to risk. Communicators who want to try new, outside-the-box ideas often run into “that’s not the way it’s done” or “we’ve never done that before” responses from the powers that be. If history teaches us anything, it’s that those who innovate are…

AIDA – An All-Around Great Communication Approach

In one of my earliest blog posts, I emphasized the need for internal communicators to think like marketers. If you’ve been in corporate communications for a while, you’ve probably mastered your own style and formula for how you address and engage employees. Part of engaging workers, however, is “selling” them…

4 Pieces of Career Advice for Communication Graduates

It’s that time of year – graduation season is upon us, and soon a whole new crop of young go-getters will hit the job market. Many of them have spent the last four years studying communications and will look to make an impact using their newly acquired knowledge in a…

7 Elements That Can Help You Create a Dramatic Video

Those of us who make videos for our organizations have a great challenge – we’re trying to use this visual medium to build engagement, often by stirring emotions. This is especially true for those of us working in the fields of health care, philanthropy, community activism, nonprofit business, etc. We…

5 Qualities I Look for In a Communicator

I’m in my first management job and have the ability to hire staff… when I’m budgeted for it, that is. The opportunity hasn’t presented itself often, but I take seriously the consideration involved in choosing the right candidate. The people managers hire will help us execute the overall vision of…

Anchor: A New Vehicle for Corporate Communicators?

Last week, I posted 5 Modern Alternatives to the Suggestion Box, in which I mentioned Anchor, a relatively new app for the iPhone that has opened up possibilities not only for the individual user, but for professional communicators. Since part of Creatively Corporate’s mission is to explore new communication tools…

How I Did It: The Sportsmanship Award Video

I thought for today’s post I’d share a video I just completed that recaps a recent award presentation for local high school athletes, hosted by the organization for which I work. I’ve embedded the video at the bottom, but I thought I’d take this opportunity to explain a few basics…