Creatively Corporate

internal communications

6 Tips To Make a Boring Topic Interesting

Corporate communications can sometimes be, well let’s face it… a little too corporate. Unless you work for a really cool company like Google, where new, exciting things are happening on a daily basis, you’re probably writing about some topics that don’t exactly stir the emotions of your employees. It becomes…

6 Questions to Ask if Your Communications Aren’t Engaging Employees

Internal communicators face the ever-present challenge of attracting and keeping the attention of employees. Even when they can make time in their busy schedules, audiences can often lose interest when it comes to digesting corporate messages. If your survey, email open rate, or intranet click-through analyses are telling you that…

Can Public “Outrage” Stifle Creativity Among Communicators?

In case you missed it, last week, shortly after the passing of Prince, General Mills’s Cheerios brand tweeted a graphic that contained the words “rest in peace” against a purple background in a gesture of homage to the great musician. The “i” in “in” was dotted with a Cheerio, and…

4 Pieces of Career Advice for Communication Graduates

It’s that time of year – graduation season is upon us, and soon a whole new crop of young go-getters will hit the job market. Many of them have spent the last four years studying communications and will look to make an impact using their newly acquired knowledge in a…

Using Music in Your Corporate Videos

I’ve devoted quite a few posts on Creatively Corporate to video production, which is unfamiliar territory to many professional communicators. However, one thing they learn when creating their own videos is that most require music in order for them to be engaging. We want our videos to make an impact,…

5 Tools That Can Help You Build Collaboration

While being creative is very much an individual characteristic, many of us find that we flourish in our creativity by collaborating with others. It’s an effective way to spark ideas and build on the thoughts and concepts from team members. In the age of the internet – where team members…

6 Creative Ways to Enhance Your New-Hire Orientation

When I was part of the Internal Communications department for a former employer, we had a hand in executing the orientation for new-hires. Likewise, I’ve spoken to several communicators who play a significant role in the on-boarding of new employees to their respective organizations. It makes sense, after all. We’re…