Creatively Corporate

internal communications

Breaking Down the Video Post-Production Phase: What You Need to Know

We’ve gone through the pre-production and production phases, now it’s time to polish off your video masterpiece in the post-production phase! This is when it all comes together – editing, music, titles, etc. It’s what really makes your video a cogent, meaningful piece of communication. After you’ve shouted, “That’s a…

AIDA – An All-Around Great Communication Approach

In one of my earliest blog posts, I emphasized the need for internal communicators to think like marketers. If you’ve been in corporate communications for a while, you’ve probably mastered your own style and formula for how you address and engage employees. Part of engaging workers, however, is “selling” them…

6 Things I’d Have If I Was Launching an Internal Communications Program

You might be thinking why this particular topic. I recently interviewed for a job, which if I had been offered (I was not), would have given me the opportunity to create an internal communication program for an organization. When I interviewed, I thought that if I accepted the position, what…