Creatively Corporate

External Communications

5 Qualities I Look for In a Communicator

I’m in my first management job and have the ability to hire staff… when I’m budgeted for it, that is. The opportunity hasn’t presented itself often, but I take seriously the consideration involved in choosing the right candidate. The people managers hire will help us execute the overall vision of…

Anchor: A New Vehicle for Corporate Communicators?

Last week, I posted 5 Modern Alternatives to the Suggestion Box, in which I mentioned Anchor, a relatively new app for the iPhone that has opened up possibilities not only for the individual user, but for professional communicators. Since part of Creatively Corporate’s mission is to explore new communication tools…

How I Did It: The Sportsmanship Award Video

I thought for today’s post I’d share a video I just completed that recaps a recent award presentation for local high school athletes, hosted by the organization for which I work. I’ve embedded the video at the bottom, but I thought I’d take this opportunity to explain a few basics…

5 Modern Alternatives to the Suggestion Box

It’s a tried-and-true method of building internal and external engagement – the suggestion box. It’s a fab way of helping employees and customers feel empowered to help direct the course of your organization. But the days of the wooden box with the tiny slips of paper are over. People want…

Using Improvisation to Improve Your Creativity

Being creative is about tapping into our imaginative side and producing something that’s uniquely ours. The more we can apply creativity to our communications – to give our audience something entertaining and uniquely different – the better chance we have of increasing engagement. For communicators who are good writers, but…

Promoting On Instagram: 6 Basics I’ve Learned

As I state in my About section of Creatively Corporate, one of the reasons I started this blog is to motivate myself to learn about things about which I don’t know a lot. Instagram is one of those topics. I’m probably the last human being on Earth who, until recently,…

4 Elements of a Successful Viral Video

It’s hard to believe, but fewer than ten years ago organizations weren’t worried about social media strategies. As popular as it was at the time, even having a presence on MySpace wasn’t necessary. Now the game has changed, and for companies to remain a going concern beyond next week, they…

5 Tips for Creating Effective Slogans

Slogans are those words and phrases we use to represent a brand or product. We mostly associate slogans with marketing communications, but recently, internal communicators have been implementing them for employee engagement campaigns. As an internal communicator, I used to be of the mind that internal slogans were condescending. I…

Gather Around: 3 Important Elements of Storytelling

Everyone loves a good story. Stories have helped people throughout history connect with others and express ideas. The term “storytelling” is bandied about quite a bit in corporate communications nowadays, and for good reason. Internal and external communicators are finding it an effective method to reach today’s audiences – customers…

Life On the Big Screen: 5 Things You Should Know When Using Digital Signage

One of my tasks in the Internal Communication Department a former organization was maintaining content for our digital signs. It was nice to get rid of the bulletin boards and develop content that was visually more appealing (and let’s be frank, pinning up memos and flyers on those boards wasn’t…