Creatively Corporate

External Communications

5 Tips to Selling Your Ideas to Management

Many corporate communication environments are formal and averse to risk. Communicators who want to try new, outside-the-box ideas often run into “that’s not the way it’s done” or “we’ve never done that before” responses from the powers that be. If history teaches us anything, it’s that those who innovate are…

Breaking Down the Video Post-Production Phase: What You Need to Know

We’ve gone through the pre-production and production phases, now it’s time to polish off your video masterpiece in the post-production phase! This is when it all comes together – editing, music, titles, etc. It’s what really makes your video a cogent, meaningful piece of communication. After you’ve shouted, “That’s a…

Can Public “Outrage” Stifle Creativity Among Communicators?

In case you missed it, last week, shortly after the passing of Prince, General Mills’s Cheerios brand tweeted a graphic that contained the words “rest in peace” against a purple background in a gesture of homage to the great musician. The “i” in “in” was dotted with a Cheerio, and…

Using Music in Your Corporate Videos

I’ve devoted quite a few posts on Creatively Corporate to video production, which is unfamiliar territory to many professional communicators. However, one thing they learn when creating their own videos is that most require music in order for them to be engaging. We want our videos to make an impact,…

5 Tools That Can Help You Build Collaboration

While being creative is very much an individual characteristic, many of us find that we flourish in our creativity by collaborating with others. It’s an effective way to spark ideas and build on the thoughts and concepts from team members. In the age of the internet – where team members…

7 Elements That Can Help You Create a Dramatic Video

Those of us who make videos for our organizations have a great challenge – we’re trying to use this visual medium to build engagement, often by stirring emotions. This is especially true for those of us working in the fields of health care, philanthropy, community activism, nonprofit business, etc. We…