Creatively Corporate

Engagement

Can Public “Outrage” Stifle Creativity Among Communicators?

In case you missed it, last week, shortly after the passing of Prince, General Mills’s Cheerios brand tweeted a graphic that contained the words “rest in peace” against a purple background in a gesture of homage to the great musician. The “i” in “in” was dotted with a Cheerio, and…

7 Elements That Can Help You Create a Dramatic Video

Those of us who make videos for our organizations have a great challenge – we’re trying to use this visual medium to build engagement, often by stirring emotions. This is especially true for those of us working in the fields of health care, philanthropy, community activism, nonprofit business, etc. We…

6 Creative Ways to Enhance Your New-Hire Orientation

When I was part of the Internal Communications department for a former employer, we had a hand in executing the orientation for new-hires. Likewise, I’ve spoken to several communicators who play a significant role in the on-boarding of new employees to their respective organizations. It makes sense, after all. We’re…

5 Qualities I Look for In a Communicator

I’m in my first management job and have the ability to hire staff… when I’m budgeted for it, that is. The opportunity hasn’t presented itself often, but I take seriously the consideration involved in choosing the right candidate. The people managers hire will help us execute the overall vision of…

Anchor: A New Vehicle for Corporate Communicators?

Last week, I posted 5 Modern Alternatives to the Suggestion Box, in which I mentioned Anchor, a relatively new app for the iPhone that has opened up possibilities not only for the individual user, but for professional communicators. Since part of Creatively Corporate’s mission is to explore new communication tools…

Using Improvisation to Improve Your Creativity

Being creative is about tapping into our imaginative side and producing something that’s uniquely ours. The more we can apply creativity to our communications – to give our audience something entertaining and uniquely different – the better chance we have of increasing engagement. For communicators who are good writers, but…

Promoting On Instagram: 6 Basics I’ve Learned

As I state in my About section of Creatively Corporate, one of the reasons I started this blog is to motivate myself to learn about things about which I don’t know a lot. Instagram is one of those topics. I’m probably the last human being on Earth who, until recently,…

5 Tips for Creating Effective Slogans

Slogans are those words and phrases we use to represent a brand or product. We mostly associate slogans with marketing communications, but recently, internal communicators have been implementing them for employee engagement campaigns. As an internal communicator, I used to be of the mind that internal slogans were condescending. I…

Gather Around: 3 Important Elements of Storytelling

Everyone loves a good story. Stories have helped people throughout history connect with others and express ideas. The term “storytelling” is bandied about quite a bit in corporate communications nowadays, and for good reason. Internal and external communicators are finding it an effective method to reach today’s audiences – customers…