Creatively Corporate

Editing

6 Questions to Ask if Your Communications Aren’t Engaging Employees

Internal communicators face the ever-present challenge of attracting and keeping the attention of employees. Even when they can make time in their busy schedules, audiences can often lose interest when it comes to digesting corporate messages. If your survey, email open rate, or intranet click-through analyses are telling you that…

5 Guidelines For Using Guest Bloggers

Blogs are a great way to engage your internal and external audiences. And if you run a blog in your organization, it can take up a good chunk of your time. You  are responsible for providing content consistently, in addition to performing your other responsibilities. Sometimes you need a little…

7 Ways to Make Your Writing More Readable

This seems like a counterintuitive title – of course writing is readable, right? But as much as I’ve seen fundamentally good writing over the years, some of it has been tedious to read – and a lot of it has to do with writers not paying attention to the little…

5 Ways to Add Value in Your Internal Communications

In the world of corporate communications, we tend to have standard articles and emails we write to build engagement. We’ve all done employee profiles, success stories, or messages that reinforce an organization’s mission and values. While these are important, it’s important to ask what kind of value we’re adding for…

Avoid Being Boring: 6 Things to Keep In Mind When Reviewing Your Writing

Communicators love to engage; more specifically, they love to believe that their writing is engaging. But is it? You might be an awesome writer – great grammar, great prose, etc. – but there is always room for improvement. I know I’m always looking for tips and tricks that will make…