Creatively Corporate

Creative Process

6 Tips To Make a Boring Topic Interesting

Corporate communications can sometimes be, well let’s face it… a little too corporate. Unless you work for a really cool company like Google, where new, exciting things are happening on a daily basis, you’re probably writing about some topics that don’t exactly stir the emotions of your employees. It becomes…

Can Public “Outrage” Stifle Creativity Among Communicators?

In case you missed it, last week, shortly after the passing of Prince, General Mills’s Cheerios brand tweeted a graphic that contained the words “rest in peace” against a purple background in a gesture of homage to the great musician. The “i” in “in” was dotted with a Cheerio, and…

5 Tools That Can Help You Build Collaboration

While being creative is very much an individual characteristic, many of us find that we flourish in our creativity by collaborating with others. It’s an effective way to spark ideas and build on the thoughts and concepts from team members. In the age of the internet – where team members…

7 Elements That Can Help You Create a Dramatic Video

Those of us who make videos for our organizations have a great challenge – we’re trying to use this visual medium to build engagement, often by stirring emotions. This is especially true for those of us working in the fields of health care, philanthropy, community activism, nonprofit business, etc. We…

5 Qualities I Look for In a Communicator

I’m in my first management job and have the ability to hire staff… when I’m budgeted for it, that is. The opportunity hasn’t presented itself often, but I take seriously the consideration involved in choosing the right candidate. The people managers hire will help us execute the overall vision of…

How I Did It: The Sportsmanship Award Video

I thought for today’s post I’d share a video I just completed that recaps a recent award presentation for local high school athletes, hosted by the organization for which I work. I’ve embedded the video at the bottom, but I thought I’d take this opportunity to explain a few basics…