Creatively Corporate

corporate communications

AIDA – An All-Around Great Communication Approach

In one of my earliest blog posts, I emphasized the need for internal communicators to think like marketers. If you’ve been in corporate communications for a while, you’ve probably mastered your own style and formula for how you address and engage employees. Part of engaging workers, however, is “selling” them…

6 Things I’d Have If I Was Launching an Internal Communications Program

You might be thinking why this particular topic. I recently interviewed for a job, which if I had been offered (I was not), would have given me the opportunity to create an internal communication program for an organization. When I interviewed, I thought that if I accepted the position, what…

6 Tips To Make a Boring Topic Interesting

Corporate communications can sometimes be, well let’s face it… a little too corporate. Unless you work for a really cool company like Google, where new, exciting things are happening on a daily basis, you’re probably writing about some topics that don’t exactly stir the emotions of your employees. It becomes…

6 Questions to Ask if Your Communications Aren’t Engaging Employees

Internal communicators face the ever-present challenge of attracting and keeping the attention of employees. Even when they can make time in their busy schedules, audiences can often lose interest when it comes to digesting corporate messages. If your survey, email open rate, or intranet click-through analyses are telling you that…