Creatively Corporate

corporate communications

5 Tips to Selling Your Ideas to Management

Many corporate communication environments are formal and averse to risk. Communicators who want to try new, outside-the-box ideas often run into “that’s not the way it’s done” or “we’ve never done that before” responses from the powers that be. If history teaches us anything, it’s that those who innovate are…

Breaking Down the Video Post-Production Phase: What You Need to Know

We’ve gone through the pre-production and production phases, now it’s time to polish off your video masterpiece in the post-production phase! This is when it all comes together – editing, music, titles, etc. It’s what really makes your video a cogent, meaningful piece of communication. After you’ve shouted, “That’s a…

Breaking Down the Production Phase: What You Need to Know

Are you ready to become just a bit more video-savvy? In my last post, I talked about the pre-production phase and what you should keep in mind during that process. For today’s post, we look at the actual production phase. As you’re ready to proclaim, “Lights, camera, action!” what should…

Breaking Down the Video Pre-Production Phase: What You Need to Know

If you’re like most communicators, you’ve got the writing chops, but video is somewhat alien to you. Even if you’ve started your own video program, you don’t have the knowledge that comes with formal training in the craft. That’s why I’m breaking down the three phases of production – pre-production,…