Creatively Corporate

Breaking Down the Video Post-Production Phase: What You Need to Know

Breaking Down the Video Post-Production Phase: What You Need to Know


creatively corporate video editing

We’ve gone through the pre-production and production phases, now it’s time to polish off your video masterpiece in the post-production phase! This is when it all comes together – editing, music, titles, etc. It’s what really makes your video a cogent, meaningful piece of communication.

After you’ve shouted, “That’s a wrap,” these are the main things on which you should focus….

SAVE YOUR FOOTAGE!

  • Once you’ve shot your video footage, treat it like precious gold and put it in a safe place.
  • Immediately download to your computer as well as to a back-up drive.
  • There’s nothing more awkward and pain-staking than getting your interviewee or your actors to do another shoot.

Editing – Follow Your Script

  • As mentioned before, editing is when you’ll put your footage in order.
  • Follow your original script or shot list, and piece together the necessary footage in the intended order.
  • Insert your B-roll footage where appropriate.

Editing – Add Graphics

  • Most videos require introductory title graphics – your brand logo and the title of your video, for instance.
  • “Tag” your subjects in interviews. Underneath the interviewee, place a text-based graphic that includes the person’s name and title (or their relevance to the topic… “Neighbor” or “Colleague of ?” for instance.)

Editing – Add Audio

  • Choose appropriate music for your video – one appropriate for the mood and topic of the subject discussed.
  • Make sure the music is low enough to hear the person speaking. Raise the volume when there are just titles being shown.
  • There are many inexpensive resources for royalty-free music on the web. Save yourself the hassle of a potential lawsuit and get music without copyright protection.

Editing – Transitions Between Footage

  • In general, you should limit your edits (from one piece of video to another) to two basic methods: Straight jump cuts (no effect at all) and crossfades (one piece of video ‘blends’ into the next piece of video)
  • Built-in transitions like slides and star wipes make a video look amateurish and cheesy. Just say ‘NO!’

Exporting Your Video

  • Once your video is complete, you’ll need to export to create the final file.
  • There are a number of different formats and file sizes you can choose.
  • Determine what your needs are – Do you need a high-def video, or can it be a lower-res, compressed file? .mp4 is a widely used format.
  • Check with your IT department as to what size the video should be according to your network bandwidth capacity.

That concludes our three phases of video production basics! What did you think? Did I miss anything? What else do you want to know? Let me know in the Comment section below.

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