Creatively Corporate

Breaking Down the Production Phase: What You Need to Know

Breaking Down the Production Phase: What You Need to Know

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Are you ready to become just a bit more video-savvy? In my last post, I talked about the pre-production phase and what you should keep in mind during that process. For today’s post, we look at the actual production phase.

As you’re ready to proclaim, “Lights, camera, action!” what should you consider to help make sure everything goes as smoothly as possible. Pre-production got you ready to get to this point, so now it’s time to break down the meaty part of video creation – the production process.

Framing Your Shot

  • Rule of Thirds: Mentally divide your frame into three equal columns.
  • Keep your subject in the left third or right third of the frame.
  • Have the subject look slightly off camera. During an interview, you should sit directly to the right or left of the camera. Have them talk to you, not the camera.
  • If you are shooting two people speaking to each other, be sure to keep the camera on the same side of the actors.

Pay Attention To the Details

  • When you’ve set up your shot, take a good look. Is there anything awkward in the background: a printer, coffee pot, distracting photo?
  • Is there enough light? Is your subject sitting in front of an open window? Is it causing a shadow on the face?
  • Is there anything on the interviewee’s face or clothing that will be distracting?

Non-Linear Shooting

  • Almost no video or film is ever shot in sequential order.
  • Shoot all the footage you need at one location with the necessary actors. Move to the next location and repeat.
  • The linear structure of your video will come to fruition in the editing process.


  • You’ve seen this on news stories: footage shown while the interviewee is talking…or in a commercial when a voiceover is heard.
  • This footage needs to relate to the subject being discussed or the visual environment.
  • Shoot 5- to 10-second snippets.
  • Some examples of B-roll: people working at a desk, pedestrians on the street, plaques on a wall, pictures on a desk, two work colleagues talking, city skylines, traffic, someone speaking on their phone, etc.


  • Which resolution should you shoot?
  • The higher the better – it gives you more options when editing later. You can always edit in a lower resolution, but you can never edit a low-res video and produce a high-res product.

In the next post, we’ll get into the post-production phase and find out what you need to know and consider to put the final finishing touches on your work of art.

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