In the world of corporate communications, we tend to have standard articles and emails we write to build engagement. We’ve all done employee profiles, success stories, or messages that reinforce an organization’s mission and values. While these are important, it’s important to ask what kind of value we’re adding for employees.
The content people read online today usually offers something that will make them more knowledgeable or introduce them to practical tips they can use to improve their lives in some way. We’ve all seen the “5 Tricks You Need to…” whatever. Heck. Check out the title of this post! And it’s no secret why – they’re trying to get readers to click on the link and visit their page: in other words, build engagement.
Your employees are no different. They’re looking for something a little more out of what they read. We need to earn their engagement beyond the standard, “this message comes from your company’s leadership, so you should read it” approach. Here are some ways you can add value to for your internal audience. Obviously, these don’t need to be reserved for intranet articles; use multiple outlets – emails, internal blogs, digital signage, newsletters, etc.
Bonus Content In Articles/Profiles
Corporate communicators write employee profiles with the assumption that readers will be inspired by the example of success. But providing practical, actionable bonus content to complement the piece gives something tangible the reader can take away. Is there some skill, motivation, or occupational philosophy your subject used to become successful in his/her capacity? Is it something from which others can benefit? For instance, include a call-out box or sidebar highlighting the employee’s “secrets to success,” (what makes them effective at their job), tips for others on organization, customer service, multi-tasking, etc., or motivational advice.
Tips to Promote Training Programs
Many companies have a Learning & Development (L&D) team that provides training for employees – some required, some optional. Sometimes these departments struggle with boosting employee interest and participation. One way to encourage enrollment in the optional programs is to offer teaser content – helpful tips they’ll learn (and more) by taking the class.
For instance, if the L&D team offers that lets employees learn, or enhance their skills in Microsoft Word, then post an article that contains five (for example) Word tips or little-known tricks. This demonstrates real value that can be obtained by the class, while providing practical skills that employees can use right away.
Life Balance Tips
I was going to call this section “Health Tips,” but I think health needs to be thought of in more comprehensive terms nowadays. It’s fine to give exercise and nutrition tips (although you should find an expert to speak on this and ensure there’s a Legal-Department-approved disclaimer), but people also appreciate advice on stress relief or juggling family and work. Find a qualified resource or subject matter expert who can offer the kind of content that many value in today’s busy world.
Time Management/Organization Tips
Kinda related to the Number 1 and 2 tips, communicators should take more opportunities to provide regular productivity advice to employees. In general, workers feel like they’re expected to come in, complete their tasks, go home, come in the next day, and repeat. When their company takes an interest in their development and put them in positions to be successful, employees feel more engaged – that they are not just another cog in the machine. Providing content that can make them more productive and enhance their general process and workflow skills will benefit your organization and your employees in the long run.
You might think I mean goals pertaining to an employee’s yearly review, but here I’m talking about content related more to productivity. Most people come to work and plug away at whatever tasks come across their desks that day. But many miss the opportunity to set short-term goals that can help them prioritize their work, allocate time accordingly, decide what can be delegated to a coworker or intern, and overall, become a better project manager even for smaller tasks. Provide useful tips on goal-setting and you’ll help set up your employees for success.
Now, while I’m clearly a genius (we all can agree on this, right?), I’m sure I’m not the first person to come up with the concept of offering value-added content for employees. If you’ve had success in this realm, please share it with us in the Comment section. What was the response?
Join My Email List
You’re missing out if you’re not on my email list! So let’s hop to it, shall we? Fill out the form to the right of the screen!