One of my favorite “genres” of social media viral content are the flash mob videos. You’ve probably seen a few. They involve participants who act out pre-rehearsed activities in the midst of an everyday busy setting – for instance, a train station, park, or market. The actors usually perform a song or some kind of performance art to the spectacle of present onlookers. Meanwhile, people with cameras record the event for later editing and posting on social media.
The purpose of the flash mob is to draw attention to a particular company or organization in a grandiose way. The people who happen to be standing around get to be unsuspectingly part of a piece of entertainment, and their surprise makes for really great social media content.
The flash mob is mostly used for marketing, but can certainly be used for other purposes. If you decide to make your own flash mob video, here are a few things to keep in mind:
- Have a good concept. There should be meaning behind your flash mob video. If your mob is performing a song, make sure it’s relevant to your organization.
- Rehearse. Make sure everyone knows their part. Rehearse off site of the key location until everyone has their role down pat.
- You might need to get permission to do your flash mob. If you’re doing your video on private property, be sure to contact management in advance so that security or the police aren’t called to respond to a disturbance. The management might even help you out by playing your chosen song over the speakers. The point is… don’t make enemies, make friends… and do it beforehand.
- Do a dry run. Before you officially record, do a casual dress rehearsal at the key location. Determine where each actor should be and where each camera person should be situated.
So that’s the gist. Now here are five of my favorite examples of flash mobs.
Opera Company of Philadelphia “Flash Brindisi” at Reading Terminal
Hammer Time Mob Dance
Christmas Food Court Flash Mob, Hallelujah Chorus
Frozen Grand Central
T-Mobile Welcome Back