Creatively Corporate

Breaking Down the Video Post-Production Phase: What You Need to Know

We’ve gone through the pre-production and production phases, now it’s time to polish off your video masterpiece in the post-production phase! This is when it all comes together – editing, music, titles, etc. It’s what really makes your video a cogent, meaningful piece of communication. After you’ve shouted, “That’s a…

Breaking Down the Production Phase: What You Need to Know

Are you ready to become just a bit more video-savvy? In my last post, I talked about the pre-production phase and what you should keep in mind during that process. For today’s post, we look at the actual production phase. As you’re ready to proclaim, “Lights, camera, action!” what should…

Breaking Down the Video Pre-Production Phase: What You Need to Know

If you’re like most communicators, you’ve got the writing chops, but video is somewhat alien to you. Even if you’ve started your own video program, you don’t have the knowledge that comes with formal training in the craft. That’s why I’m breaking down the three phases of production – pre-production,…

AIDA – An All-Around Great Communication Approach

In one of my earliest blog posts, I emphasized the need for internal communicators to think like marketers. If you’ve been in corporate communications for a while, you’ve probably mastered your own style and formula for how you address and engage employees. Part of engaging workers, however, is “selling” them…

6 Things I’d Have If I Was Launching an Internal Communications Program

You might be thinking why this particular topic. I recently interviewed for a job, which if I had been offered (I was not), would have given me the opportunity to create an internal communication program for an organization. When I interviewed, I thought that if I accepted the position, what…