Creatively Corporate

6 Tips To Make a Boring Topic Interesting

Corporate communications can sometimes be, well let’s face it… a little too corporate. Unless you work for a really cool company like Google, where new, exciting things are happening on a daily basis, you’re probably writing about some topics that don’t exactly stir the emotions of your employees. It becomes…

6 Questions to Ask if Your Communications Aren’t Engaging Employees

Internal communicators face the ever-present challenge of attracting and keeping the attention of employees. Even when they can make time in their busy schedules, audiences can often lose interest when it comes to digesting corporate messages. If your survey, email open rate, or intranet click-through analyses are telling you that…

Can Public “Outrage” Stifle Creativity Among Communicators?

In case you missed it, last week, shortly after the passing of Prince, General Mills’s Cheerios brand tweeted a graphic that contained the words “rest in peace” against a purple background in a gesture of homage to the great musician. The “i” in “in” was dotted with a Cheerio, and…