Creatively Corporate

5 MORE Qualities of Expert Communicators

I, like many communication professionals, get daily emails from Ragan.com with their latest articles. This particular one, 4 qualities of expert communicators, caught my eye a few days ago. It’s a short article, and seems to be content created to ultimately promote the Advanced Writing and Editing Workshop at Ragan,…

4 Interview Tips that Will Get You Great Content

It’d be nice if communicators knew everything about everything, but that’s why we have subject matter experts (SMEs) to provide what we need to create informative, engaging articles or videos. Often, our most useful tool in gathering the necessary information is the SME interview. It might seem like a minor consideration, but honing your…

A Look At Infographics: 5 Things New Users Should Know

This is one of those topics about which, I admit, I know very little. I’ve never had the opportunity to be involved in the development of one, so my personal perspective here will be next to nil. But I know this is something which many communicators use or need to…

5 Guidelines For Using Guest Bloggers

Blogs are a great way to engage your internal and external audiences. And if you run a blog in your organization, it can take up a good chunk of your time. You  are responsible for providing content consistently, in addition to performing your other responsibilities. Sometimes you need a little…

B-Roll 101: 4 Important Principles for Corporate Video Beginners and Novices

Having met some communication colleagues who have done videos for their corporate departments, I’ve been surprised at how much b-roll is under-utilized in their final products. Although my formal education is in video and film production, it’s still surprising to me that b-roll video is not a consideration for many…

Gamification In Internal Communications: 5 Principles You Should Know

Game on! One of the fastest growing trends in corporate communications is the use of gamification to engage audiences. If you’re not familiar with the term, gamification is the process of engaging people through game design, loyalty, incentives, and behavioral patterns. In layman’s terms, it means you’re getting your audience…

5 Survey Tips: Let Your Audience Help Create Your Content

As communicators – internal or external – it can be frustrating to determine the best content or method of delivery that will engage or convert our audiences. It’s easy to think it’s all on us to come up with our communication solutions from scratch or wait for divine inspiration. But…